Charles Schwab / PGA Tour
As a sponsor of the PGA Tour, Charles Schwab teamed up with renowned golf teacher Hank Haney, to offer a series of tips on how to be a pro. Which, coincidentally, aligned with expert investing advice. We created ads, a website, and signage to promote the Talk To A Pro campaign. Event booths allowed guests to try out their swing, get a tip from Hank, and allow Charles Schwab to align themselves with their target audience.