Sandisk

In order to tout the impressive storage capabilities of their SD memory cards, SanDisk sent these direct-mail pieces to sales teams at all the major mobile carriers. The double-album concept was used to illustrate the contrast between the amount of music a state-of-the-art SanDisk SD card could hold vs a few old-school records. The “album” contained sell sheets that looked like vinyl, a pull-out poster customized for Verizon, T-Mobile and ATT, and spec cards.