United Airlines / Kenneth Cole New York

Art Direction for United Airline’s partnership with Kenneth Cole. As a way to promote the launch of United’s new route from NYC to Hong Kong, business and first-class customers would receive a Kenneth Cole dual time-zone watch. We merged the look and feel of the two brands, while keeping each intact, for a cohesive campaign-which included ads, airport posters, product tags, and a small booklet for Kenneth Cole stores. A photoshoot during New York Fashion Week and a co-branded window display in Rockefeller Center rounded out the campaign.